Posts Tagged ‘social media’

Link Roundup: CEOs tweeting, Instagram for Android and The Voice

Friday, April 6th, 2012

Here are the articles we tweeted this week:

#MondayMarketing

Takeaways: “Consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.” Wow. On a related note, follow our CEO, @SuzanJenkins!

#TuesdayTech

Takeaways: Like Pinterest, Instagram is another new social media darling (click here to see how brands are using it). Instagram was previously only available for the iPhone, but now that they’ve released a version for Android, I see a lot more of my friends taking advantage of this free photo-sharing app. Will your brand join in?

#WednesdayWinning

Takeaways: I’m obsessed with The Voice. I’m really interested in the whole music-making/recording process in general, so everything from the blind auditions to the coaching sessions intrigues me. What’s even more exciting is that a Gaithersburg native is competing — and she’s good.

#ThursdayTips

Takeaways: Really interesting breakdown of the kinds of work that take up your time (Reactionary, Planning, Procedural, Insecurity and Problem-Solving). How does your workday stack up?

As always, follow us at @creativemoco for these daily article tweets!

Link Roundup: Google+, Poetry Out Loud and creating a productive workspace

Friday, March 2nd, 2012

Missed our daily article tweets this week? No worries — that’s what our Link Roundup is for!

#MondayMarketing

Takeaways: I found this article to be really interesting. Its premise: most of your fans/followers just want to listen; they don’t necessarily want to engage with you. As a marketer, this doesn’t make me too happy, but as a consumer, it makes total sense. Do I engage with all 308 Facebook pages I like, or reply to all tweets of the 875 people I’m following on Twitter? Nope. I’m interested in hearing if this affects marketers’ strategies when it comes to social media, or if it just helps inform the analytics they get back.

#TuesdayTech

Takeaways: I really had such high hopes for Google+ but was waiting until some sort of critical mass was reached before investing work time in it. (I did find it funny when a multitude of “Google + Best Practices for Nonprofits” articles started popping up.) While I saw some brands use it amazingly well (The Muppets hosted a hangout) and watched friends abandon Facebook and engage more on Google+, I personally just couldn’t get the hang of it. I don’t want to write Google+ off, but it’s not looking good.

#WednesdayWinning

Takeaways: This was the third year that I’ve had the privilege of observing the Montgomery County Poetry Out loud competition, and the third year in the row that our local MoCo champ has advanced to the state competition. Congrats, Kari, and we wish you the best in the state competition this Saturday!

#ThursdayTips

Takeaways: The right workspace is all about the right reminders, tools, distractions and surroundings. If you have all four, you could have an incredibly productive (and creative) day!

Make sure you follow us at @creativemoco to get our daily article tweets in real time!

Link Roundup: 2011’s worst social media screw-ups, the Freedom House and productivity rituals

Friday, February 24th, 2012

Hope everyone had a fabulous week! This week, we hosted our first ever #CreativeMoCo Tweetup, which was an amazing night of conversation and connections. Thanks to all who came. If you didn’t (or even if you did), read our Storify summary of the night!

And without further ado, here are the daily articles we tweeted this week:

#MondayMarketing

Takeaways: Basically, don’t do this. You’d be shocked at some of the case studies on this list.

#TuesdayTech

Takeaways: It seems like Facebook’s always changing things up. Whether you’ve gotten used to the new Timeline for personal profiles or not, they’re going ahead and launching the same look for brands. Don’t worry though, you still have time to wrap your head around these changes — they”re starting off with a small beta group.

#WednesdayWinning

Takeaways: The new National Museum of African American History and Culture will feature a good amount of Maryland and Montgomery County treasures, including the Freedom House (also known as the Jones-Hall-Sims House), a two-story log house build by freed slaves from Montgomery County. The article has more information about the Freedom House about halfway down — a really great read.

#ThursdayTips

Takeaways: According to this video from the Harvard Business Review, automatic rituals decrease the amount of energy needed to tackle your to-do list. It’s pretty interesting, and the video can do more justice to the idea than I can!

Follow us at @creativemoco to get our article tweets daily!

Link Roundup: Pinterest, Maryland Arts Day and how to be creative

Friday, February 10th, 2012

Each workday, we tweet articles that might be helpful to other organizations and companies. Here’s what we posted this week:

#MondayMarketing

Takeaways: The buzz around Pinterest is growing, especially with new data showing that it refers more traffic than Google+, LinkedIn and YouTube combined. I personally don’t think this means that all brands have to be on it, but if it makes sense for yours (visual art, interior design, photography, etc.) and if you have time to invest in it, I think it’s worth checking out.

#TuesdayTech

Takeaways: This is an interesting infographic that explores companies’ feelings about their employees’ use of Twitter, but the thoughts expressed here can definitely extend to employees’ use of social networking in general. The main takeaway is probably that social media training and an online communications policy are key to avoiding any snafus that may put your organization in jeopardy.

#WednesdayWinning

Takeaways: We were in Annapolis for Maryland Arts Day and had the opportunity to speak with the legislators above, as well as Delegate Mizeur and Comptroller Franchot. Just search for #MDArtsDay2012 — you’ll see tweets from arts advocates all over Maryland!

#ThursdayTips

Takeaways: These thoughts from Sir Ken Robinson talk about how to be creative, the role of a creative leader and how creativity is not an afterthought. It’s a seriously inspiring and affirming read; take a few minutes out of your day when you need a pick-me-up!

Don’t wait until Friday for the digest; follow us at @creativemoco to get our daily articles in real time.

Link Roundup: Editorial calendars, tablets and No Talking Tuesdays

Friday, January 27th, 2012

This week was a very exciting time for us in the Twitterverse — we crossed 1,000 followers! Thank you to everyone who has been on this journey with us!

#MondayMarketing

Takeaways: Getting organized is always a good thing. To help you think through what you need to post about and when on your various social networking platforms, an editorial calendar can be your savior.  I started doing scheduling out topic ideas in an editorial calendar a couple of weeks ago and it has worked wonders!

#TuesdayTech

Takeaways: People are increasingly giving and getting tablets as gifts. While this article talks about how tablets may be used in education, it makes me think: how does this increase tablet ownership affect or enhance work specifically in arts education, development or marketing?

#WednesdayWinning

Takeaways: And the case that arts & culture are economic drivers keeps on building! Information from the Michigan Cultural Data Project shows that for each dollar the state of Michigan spends on arts and culture, $51 goes back into the state economy! Also, in Detroit, 28 organizations had total direct expenditures of $127+ million and employed 2,657 staff.

#ThursdayTips

Takeaways: Sisarina co-hosted the tweetup referenced in #MondayMarketing’s article, and of course, they have great content marketing in the form of a great blog. This post lists five ways they’ve become more efficient, including No Talking Tuesdays. Intriguing, no?

Be sure to follow us at @creativemoco for our daily articles, and comment below or tweet us with article suggestions!

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!

Staying tech-happy

Thursday, June 2nd, 2011

The Conversaion Prism by Brian Solis and JESS3: the former NBC peacock on steroids.

We’re kind of super tech-happy here at AHCMC. We’re all about being more efficient and leveraging what we can for the most impact. Here are some resources that help us make informed decisions and stay up-to-date on the ever-changing technology landscape:

Nonprofit Technology Network – NTEN is a fantastic resource for any nonprofit looking for best practices in the nonprofit sector. In fact, our staff had the opportunity to attend the NTEN Technology Leadership Webinar series over the past couple of months. (You’ll hear more about this soon.) There is a cost to membership, but their blog and podcasts are free to access and are incredibly valuable. (@NTENorg)

Technology in the Arts – For technology and social media coverage that’s focused on arts and culture organizations, Technology In The Arts is a go-to place. A service of The Center for Arts Management and Technology at Carnegie Mellon, TITA has a blog, podcast series,  webinars and even free mini-nars (mini webinars). Examples and tips for practical application and pirates talking about QR (cue-arrrrrgh) codes. You can’t beat that. (@TechInTheArts)

Mashable – This is a go-to place for all social media and tech news. Today’s headlines alone: “YouTube Adds Creative Commons Content to Video Editor“; “Microsoft Offers First Sneak Peek of  Windows 8“; “Google Launches Its Groupon Competitor.” The amount of news is a bit overwhelming, but staying on top of this stuff is pretty darn important. (@mashable)

You’ve Cott Mail – Thomas Cott sends a daily themed digest of articles related to arts and culture. While some of them might not be technology-related, the articles are always interesting — and you don’t have to hunt through news sources to find them. (Confession: There was an email digest recently about Twitter art that I nerded out on.) (@youvecottmail)

National Arts Marketing Project – A program of Americans for the Arts, NAMP is a great resource for articles specifically on using technology for marketing. NAMP also holds a yearly conference, which I was fortunate to attend in November 2010. (It’s also how I heard about The Conversation Prism, which is at the top of this post.) Highlights from the 2010 conference are available on the website.

What helps you stay afloat technology-wise?

Pitching Your Perfect Press Release

Wednesday, March 9th, 2011

Last post, I talked about how building relationships with journalists and bloggers is crucial to a successful pitch, but what does that pitch actually look like? How do pick to whom you will send your pitch? Well the great news is, with new media there are several great new ways to send out pitches online and to find new contacts.

The online media pitch is becoming wildly popular. Instead of stuffy, hard copy news releases, online releases allow for links to salient information and highlight important points through mixed media. These online pitches can also be distributed easily through e-mail or housed on websites which specialize in pairing pitches with journalists.

Help a Reporter Out (HARO) is one such website. Users can sign up as either a source or a reporter. Reporters submit queries to the HARO site which in turn e-mails sources that could potentially provide good information on that subject. Sources can submit pitches to reporters in their field after receiving the e-mailed query. The website certainly isn’t a replacement for good old-fashioned legwork and stick-to-itiveness, but it is a good way to supplement your existing channels. It can take a while to get integrated into the site, but once you do it is a valuable resource. Heather Whaling has some good tips on how to use HARO.

PitchEngine

Pitch Engine lets users search releases by topic.

Also take a look at PitchEngine.com. Pitch Engine allows you to upload a multimedia pitch and then share it via social media and e-mail. The site automatically shares your release on major search engines. Users on Pitch engine can filter news releases by topic and industry, so your organization can be found by the people who matter. Readers can even subscribe to your news feed via RSS.

When it comes to the pitch itself, there are a few sites Press Release Grader that will, no surprise here, grade your pitch for you. Press Release Grader takes your pitch and generates a basic list of statistics as well as tips for improvement for content and links.

Online pitching can be exciting, but keep in mind that your news releases should remain professional. Also be mindful of what information should go out on a press release that could potentially reach hundreds of reporters. Sometimes less is more, and bloggers and journalists will appreciate exclusive content. Just take a few moments to decide what will work best for you.

Making Friends with Bloggers

Wednesday, March 2nd, 2011

So you want to pitch to a blogger. Great! You’re hip to the times and ready to open some new channels. The important thing to remember here is that new media is all about relationships. Different bloggers have different preferences for how they want to receive pitches/press releases and some bloggers don’t want a pitch at all.

Here are the basic steps:

  1. Find a blogger and read their posts
  2. Build a relationship
  3. Pitch your story

So let’s walk through the list.

1. Find a blogger – There are tons of blogs out there that cover tons of topics. The first step to pitching your idea is to find a blogger who covers topics related to your industry. Your pitch idea should be of interest to the blogger you reach out to. The best way to do this is to actually read some archived posts. Make sure that your blogger of choice is willing to work with you as a representative of your organization.

2. Build a relationship –After you do some reading, try building a relationship with the blogger you are interested in by leaving comments on their blog, sending them interesting ideas that don’t relate to your organization, and read more than just their most recent post. Commenting and sharing interesting information with a blogger can really help solidify you as a contact. Link to bloggers through your own blog or invite bloggers to write a guest post.

Without building a relationship, chances are pretty high that your pitch will go straight to the recycle bin. View bloggers as a sort of picky, opinionated journalist. Bloggers can write about anything, and the last thing you want them to write about is how you were rude for approaching them out of the blue or worse, that you offended their morals by offering them payment. This may seem like a big commitment just to pitch a press release, but Kevin Dugan makes a good point: if networking with the blogger seems like too much work for the news you want to share, you probably should not pitch to them at all.

If all goes well, not only will you have successful pitched your news or event, you will have a new networking contact. Other readers of the blog may also build a relationship with you through your community activity. This can bring traffic to your own blog and social media pages.

3. Pitch your story – By this point you should know the best bloggers for the kind of story you want to pitch and have developed a relationship with them. Don’t forget to maintain the relationship after you have sent them your pitch, even if they did not include your information in a blog post. You don’t want to burn bridges, and there are always future opportunities to expand your relationships.

Our Arts & Humanities Blogger Brunch is coming up on March 18! Confirmed panelists include Jessica McFadden of A Parent in Silver Spring, Jacqueline Trescott of The Washington Post, Sommer Mathis of TBD.com, Andrea Falken of Greg’s List DC, Mike Grass of Washington City Paper and representatives from Patch.com and USA Today. Meet the new media and hear from them about what makes a great story! (Tip: If you register by Friday, March 11 at 5 pm, you can snag the Early Bird discount.)

Social Media: Am I Doing This Right?

Wednesday, February 23rd, 2011

Chances are, most of you already have some sort of social media presence for your organization. It is important to consider, however, that there is a big difference between personal and professional use of social media. A great first step at bringing your business up to speed is to perform a social media audit.

Social media audits allow companies to take a good look at their efforts and gauge what their online presence is actually accomplishing. It is all well and good to maintain social media profiles, but you have to know what you are getting back from the endeavor. You should strive to make sure your organization is keeping a consistent brand and message throughout your social media sites. Bloggers Boame and Bolsinger offer several good guidelines for social media audits. Some of the most compelling are to:

  • create custom graphics and landing pages
  • monitor site analytics
  • engage with the social community and consider comments
  • scrap tools that do not benefit your goals
  • integrate your social media sites with one another

In addition to these tips, I would suggest some good old-fashioned audience evaluation. Bolsinger suggests that you claim your brand name on every social media site, going so far as to set up a system that will set up accounts as new tools are released. I believe it is important to focus on sites your target audience is likely to visit. Facebook, LinkedIn and Twitter are probably the most heavily frequented by all demographics, and it would be wise to set up profiles on these sites. However, arts and humanities groups and individual artists might find sites like Flickr and deviantArt appeal more to their audiences. When conducting an audit, pick and choose the venue which reflects your audiences’ interests.

The Arts & Humanities Council of Montgomery County will be hosting a Social Media Boot Camp featuring Carrie Fox of C.Fox Communications on Feb. 25 and March 18.

You can listen to our podcast with Shellie Williams to learn more about AHCMC’s Boot Camp and professional advancement opportunities.

Education is half the battle, so get out there and learn some new social media skills!