Posts Tagged ‘link roundup’

Link Roundup: CEOs tweeting, Instagram for Android and The Voice

Friday, April 6th, 2012

Here are the articles we tweeted this week:

#MondayMarketing

Takeaways: “Consumers believe C-suite engagement in social media can benefit how they view a brand and its executive leadership. The majority of survey respondents, 78%, said CEO participation in social media leads to better communication, while 71% said it leads to improved brand image and 64% said it provides more transparency.” Wow. On a related note, follow our CEO, @SuzanJenkins!

#TuesdayTech

Takeaways: Like Pinterest, Instagram is another new social media darling (click here to see how brands are using it). Instagram was previously only available for the iPhone, but now that they’ve released a version for Android, I see a lot more of my friends taking advantage of this free photo-sharing app. Will your brand join in?

#WednesdayWinning

Takeaways: I’m obsessed with The Voice. I’m really interested in the whole music-making/recording process in general, so everything from the blind auditions to the coaching sessions intrigues me. What’s even more exciting is that a Gaithersburg native is competing — and she’s good.

#ThursdayTips

Takeaways: Really interesting breakdown of the kinds of work that take up your time (Reactionary, Planning, Procedural, Insecurity and Problem-Solving). How does your workday stack up?

As always, follow us at @creativemoco for these daily article tweets!

Link Roundup: Enewsletters, Timelines (again) and creative outlets

Friday, March 30th, 2012

Here are the articles we tweeted this week at @creativemoco:

#MondayMarketing

Takeaways: Pay attention to your subject line, keep it short and sweet and share quality content. A definite must-read for anyone looking to freshen up their email marketing!

#TuesdayTech

Takeaways: Whether we like it or not, Facebook’s going to flip the switch on Timelines for brands tomorrow. Here’s 10 examples of brands getting creative with the new Facebook Timeline layout — either through its design or how they’re using the layout as an opportunity to further engage their fans.

#WednesdayWinning

Takeaways: We had such a great conversation on Twitter last Thursday over the #whymoco hashtag! Everyone, from elected officials and community organizations to local businesses and residents, chimed in to answer the questions: What do you love about Montgomery County? Why should someone move here?

#ThursdayTips

Takeaways: This is an article written by a graphic designer about needing an outlet outside of graphic design. I can definitely relate to this — I’m a former pianist, and I’ve been itching to get back to tickling the ivories!

Be sure to follow us at @creativemoco to get these daily articles!

Link Roundup: Gap’s social media policy, #loyaltyweek and 5 things to say to your

Friday, March 23rd, 2012

If you’re not following us on Twitter at @creativemoco, you’re missing out! Michael Orlove is moving from Chicago to the D.C. area to work for the National Endowment for the Arts, and we encouraged everyone to tweet under the #whymoco hashtag about why he should move to Montgomery County! Lots of great stuff — search #whymoco to see everyone’s responses.

Anyway, here are the articles we tweeted this week:

#MondayMarketing

Takeaways: This panel discussed engagement on Facebook beyond the sheer number of “likes.” (Apparently, page posts only reach an average of 16% of fans who’ve liked a page.) The panel talked about engaging with fans through third-party apps (like BandPage, Headliner.fm and Bopler).

#TuesdayTech

Takeaways: Gap packaged their social media policy in a digestible, relatable way — so, so awesome. I’m disappointed the full brochure and the full policy aren’t available for the public, but this teaser is certainly enough inspiration for our own social media policies.

#WednesdayWinning

Takeaways: TRG Arts has started a conversation on Twitter on how to build patron loyalty — join the conversation and see others’ thoughts at the #loyaltyweek hashtag!

#ThursdayTips

Takeaways: Basically, ask for help, give help and recognition and ‘fess up.

Follow us at @creativemoco for these daily article tweets!

Link Roundup: Live-streaming on YouTube, DC Arts Advocacy Day and working with crazy

Friday, March 16th, 2012

Here are the articles we tweeted this week:

#MondayMarketing

Takeaways: We’re not major advertisers on Twitter so we don’t have access to these special brand pages, but I still find these upcoming changes interesting: “Twitter has also shown signs of wanting Twitter.com to be a destination where users linger isntead of a portal that dispatches them elsewhere though outbound links.” Let’s see how this goes and if Twitter brand pages will extend to non-advertisers. (Maybe Twitter will follow Google and develop a Twitter for Nonprofits program?)

#TuesdayTech


Takeaways: Speaking of Google for Nonprofits…if your nonprofit is enrolled in that program, your YouTube channel now has live-streaming capability! We haven’t used it yet, but I have a feeling we will soon.

#WednesdayWinning

Takeaways: We’re all about supporting creativity, and our neighbors to the south lobbied their representatives on Wednesday. If you live in D.C., check out DC Advocates for the Arts‘ work and get involved there. (If you live in Montgomery County, click here to visit our Take Action page and learn how you can get involved!)

#ThursdayTips

Takeaways: Bullying can take place in the workplace. How do you identify a bully and how can you cope? Working With Crazy can help!

Follow us at @creativemoco for our awesome daily article tweets!

Link Roundup: Facebook Timeline, adopting new technology and “layering”

Friday, March 9th, 2012

Here are the articles we tweeted this week…

#MondayMarketing

Buckle up, kiddos, cause a change is a-comin’. On March 30, all Facebook pages will automatically be converted to the new Timeline Design. Things you should pay attention to, among others: your cover photo, adding milestones to reflect your organization’s history and utilizing the new “pinned post” feature. Click through and learn all about it.

#TuesdayTech

Sometimes adopting a new technology can be as challenging as acquiring it. Read about how behavior modification can make your transition to a new technology less painful.

#WednesdayWinning

There are three Arts & Entertainment Districts in Montgomery County: Bethesda, Silver Spring and Wheaton. Aside from providing tax breaks to artists, developers and businesses, they’re also major economic drivers. Click through for the story.

#ThursdayTips

Layering is the new and more effective multi-tasking. According to the article, you “do tasks that require different different ‘channels’ of mental functioning such as visual, auditory, manual or language.” For example, listen to a podcast while cleaning your desk, or go to the gym with a friend (to meet a social need and a health need).

Follow us at @creativemoco to get our daily article tweets!

Link Roundup: Google+, Poetry Out Loud and creating a productive workspace

Friday, March 2nd, 2012

Missed our daily article tweets this week? No worries — that’s what our Link Roundup is for!

#MondayMarketing

Takeaways: I found this article to be really interesting. Its premise: most of your fans/followers just want to listen; they don’t necessarily want to engage with you. As a marketer, this doesn’t make me too happy, but as a consumer, it makes total sense. Do I engage with all 308 Facebook pages I like, or reply to all tweets of the 875 people I’m following on Twitter? Nope. I’m interested in hearing if this affects marketers’ strategies when it comes to social media, or if it just helps inform the analytics they get back.

#TuesdayTech

Takeaways: I really had such high hopes for Google+ but was waiting until some sort of critical mass was reached before investing work time in it. (I did find it funny when a multitude of “Google + Best Practices for Nonprofits” articles started popping up.) While I saw some brands use it amazingly well (The Muppets hosted a hangout) and watched friends abandon Facebook and engage more on Google+, I personally just couldn’t get the hang of it. I don’t want to write Google+ off, but it’s not looking good.

#WednesdayWinning

Takeaways: This was the third year that I’ve had the privilege of observing the Montgomery County Poetry Out loud competition, and the third year in the row that our local MoCo champ has advanced to the state competition. Congrats, Kari, and we wish you the best in the state competition this Saturday!

#ThursdayTips

Takeaways: The right workspace is all about the right reminders, tools, distractions and surroundings. If you have all four, you could have an incredibly productive (and creative) day!

Make sure you follow us at @creativemoco to get our daily article tweets in real time!

Link Roundup: 2011’s worst social media screw-ups, the Freedom House and productivity rituals

Friday, February 24th, 2012

Hope everyone had a fabulous week! This week, we hosted our first ever #CreativeMoCo Tweetup, which was an amazing night of conversation and connections. Thanks to all who came. If you didn’t (or even if you did), read our Storify summary of the night!

And without further ado, here are the daily articles we tweeted this week:

#MondayMarketing

Takeaways: Basically, don’t do this. You’d be shocked at some of the case studies on this list.

#TuesdayTech

Takeaways: It seems like Facebook’s always changing things up. Whether you’ve gotten used to the new Timeline for personal profiles or not, they’re going ahead and launching the same look for brands. Don’t worry though, you still have time to wrap your head around these changes — they”re starting off with a small beta group.

#WednesdayWinning

Takeaways: The new National Museum of African American History and Culture will feature a good amount of Maryland and Montgomery County treasures, including the Freedom House (also known as the Jones-Hall-Sims House), a two-story log house build by freed slaves from Montgomery County. The article has more information about the Freedom House about halfway down — a really great read.

#ThursdayTips

Takeaways: According to this video from the Harvard Business Review, automatic rituals decrease the amount of energy needed to tackle your to-do list. It’s pretty interesting, and the video can do more justice to the idea than I can!

Follow us at @creativemoco to get our article tweets daily!

Link Roundup: Animated email marketing, polar bears at the Super Bowl and our local Poetry Out Loud champ

Friday, February 3rd, 2012

And here’s what we tweeted this week at @creativemoco!

#MondayMarketing

Takeaways: First, a little background. I’m signed up to receive emails from Coach, Last Call Neiman Marcus and other luxury brands, and I noticed their subtle and classy use of animated GIFs in their email marketing. (Yes, it’s possible — we’ve moved beyond the flashing GIFs of Geocities and Angelfire!) If you’re going to go this route, make sure that the first frame of your GIF stands alone and works in the context of the rest of the email. Animated GIFs work in most email clients but not all, and only the first frame of your GIF will appear in email clients that don’t support animation. Also, take care that the animation isn’t overwhelming or distracting — keep it subtle and give it a purpose.

#TuesdayTech

Takeaways: Each time the Super Bowl goes to commercial break on Sunday, Coca-Cola’s ad execs will decide on site which of their two prepared ads air depending on who is winning. There’s also an online component where the two polar bears will be shown reacting to the game in (almost) real time! This is probably one of the most ambitious and innovative Super Bowl ad campaigns I’ve seen recently, and I’m excited to see its actual implementation. I also can’t help but wonder what ways we and other businesses can become more interactive and use online media to enhance live experiences, if appropriate.

#WednesdayWinning

Takeaways: On January 18, local students participated in the Montgomery County Poetry Out Loud competition and Kari Barclay of Richard Montgomery High School emerged as our County champion! He’s advancing to the regional competition at Calvert Marine Museum on February 11. Kari also placed first in last year’s Poetry Out loud competition. Congrats to Kari and all Poetry Out Loud participants — you did Montgomery County proud!

#ThursdayTips

Takeaways: Well-rested = happier = more productive! I’m taking note of #3, #4, #8 and #9 in this blog post.

Make sure to follow us at @creativemoco for our daily article tweets! Also, join us and others in Montgomery County’s creative community at the #CreativeMoCo Tweetup at The Fillmore Silver Spring on Wednesday, February 22. Register now!

Link Roundup: Editorial calendars, tablets and No Talking Tuesdays

Friday, January 27th, 2012

This week was a very exciting time for us in the Twitterverse — we crossed 1,000 followers! Thank you to everyone who has been on this journey with us!

#MondayMarketing

Takeaways: Getting organized is always a good thing. To help you think through what you need to post about and when on your various social networking platforms, an editorial calendar can be your savior.  I started doing scheduling out topic ideas in an editorial calendar a couple of weeks ago and it has worked wonders!

#TuesdayTech

Takeaways: People are increasingly giving and getting tablets as gifts. While this article talks about how tablets may be used in education, it makes me think: how does this increase tablet ownership affect or enhance work specifically in arts education, development or marketing?

#WednesdayWinning

Takeaways: And the case that arts & culture are economic drivers keeps on building! Information from the Michigan Cultural Data Project shows that for each dollar the state of Michigan spends on arts and culture, $51 goes back into the state economy! Also, in Detroit, 28 organizations had total direct expenditures of $127+ million and employed 2,657 staff.

#ThursdayTips

Takeaways: Sisarina co-hosted the tweetup referenced in #MondayMarketing’s article, and of course, they have great content marketing in the form of a great blog. This post lists five ways they’ve become more efficient, including No Talking Tuesdays. Intriguing, no?

Be sure to follow us at @creativemoco for our daily articles, and comment below or tweet us with article suggestions!

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!