Posts Tagged ‘link roundup’

Link Roundup: Animated email marketing, polar bears at the Super Bowl and our local Poetry Out Loud champ

Friday, February 3rd, 2012

And here’s what we tweeted this week at @creativemoco!

#MondayMarketing

Takeaways: First, a little background. I’m signed up to receive emails from Coach, Last Call Neiman Marcus and other luxury brands, and I noticed their subtle and classy use of animated GIFs in their email marketing. (Yes, it’s possible — we’ve moved beyond the flashing GIFs of Geocities and Angelfire!) If you’re going to go this route, make sure that the first frame of your GIF stands alone and works in the context of the rest of the email. Animated GIFs work in most email clients but not all, and only the first frame of your GIF will appear in email clients that don’t support animation. Also, take care that the animation isn’t overwhelming or distracting — keep it subtle and give it a purpose.

#TuesdayTech

Takeaways: Each time the Super Bowl goes to commercial break on Sunday, Coca-Cola’s ad execs will decide on site which of their two prepared ads air depending on who is winning. There’s also an online component where the two polar bears will be shown reacting to the game in (almost) real time! This is probably one of the most ambitious and innovative Super Bowl ad campaigns I’ve seen recently, and I’m excited to see its actual implementation. I also can’t help but wonder what ways we and other businesses can become more interactive and use online media to enhance live experiences, if appropriate.

#WednesdayWinning

Takeaways: On January 18, local students participated in the Montgomery County Poetry Out Loud competition and Kari Barclay of Richard Montgomery High School emerged as our County champion! He’s advancing to the regional competition at Calvert Marine Museum on February 11. Kari also placed first in last year’s Poetry Out loud competition. Congrats to Kari and all Poetry Out Loud participants — you did Montgomery County proud!

#ThursdayTips

Takeaways: Well-rested = happier = more productive! I’m taking note of #3, #4, #8 and #9 in this blog post.

Make sure to follow us at @creativemoco for our daily article tweets! Also, join us and others in Montgomery County’s creative community at the #CreativeMoCo Tweetup at The Fillmore Silver Spring on Wednesday, February 22. Register now!

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Posted in Arts Education, Marketing and Social Media | No Comments »

Link Roundup: Editorial calendars, tablets and No Talking Tuesdays

Friday, January 27th, 2012

This week was a very exciting time for us in the Twitterverse — we crossed 1,000 followers! Thank you to everyone who has been on this journey with us!

#MondayMarketing

Takeaways: Getting organized is always a good thing. To help you think through what you need to post about and when on your various social networking platforms, an editorial calendar can be your savior.  I started doing scheduling out topic ideas in an editorial calendar a couple of weeks ago and it has worked wonders!

#TuesdayTech

Takeaways: People are increasingly giving and getting tablets as gifts. While this article talks about how tablets may be used in education, it makes me think: how does this increase tablet ownership affect or enhance work specifically in arts education, development or marketing?

#WednesdayWinning

Takeaways: And the case that arts & culture are economic drivers keeps on building! Information from the Michigan Cultural Data Project shows that for each dollar the state of Michigan spends on arts and culture, $51 goes back into the state economy! Also, in Detroit, 28 organizations had total direct expenditures of $127+ million and employed 2,657 staff.

#ThursdayTips

Takeaways: Sisarina co-hosted the tweetup referenced in #MondayMarketing’s article, and of course, they have great content marketing in the form of a great blog. This post lists five ways they’ve become more efficient, including No Talking Tuesdays. Intriguing, no?

Be sure to follow us at @creativemoco for our daily articles, and comment below or tweet us with article suggestions!

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Posted in Advocacy, Marketing and Social Media, Technology | No Comments »

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!

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Posted in Arts Education, Marketing and Social Media, Technology | No Comments »

Link Roundup: Customer service over Twitter, jazz masters and removing clutter

Friday, January 13th, 2012

Each workday, we tweet articles that might be helpful to others in the arts management field. Here’s a summary of the ones we posted this week:

#MondayMarketing

Takeaways: Social media users care if they see unanswered questions or complaints on a company’s social media page — only 11.7% users said they wouldn’t care. The others said they’d be less likely to buy anything from that company, and 49.5% feel that they’d probably be ignored too. The lesson? Reply to questions and concerns!

#TuesdayTech

Takeaways: YouTube is a platform to engage on beyond uploading videos — much like Facebook or Twitter, “follow” your funders and partners by subscribing to their channels and display them proudly on your channel. And, if you haven’t yet, apply for Google for Nonprofits to have access to YouTube for Nonprofits.

#WednesdayWinning

Takeaways: What can we say? We’re thrilled that these Jazz Masters were honored. Congratulations to the National Endowment for the Arts on 30 years of the NEA Jazz Masters program!

#ThursdayTips

Takeaways: Basically, remove some of the clutter from your life!

Don’t wait until Friday to see which articles were tweeted — follow us at @creativemoco!

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Posted in Marketing and Social Media, Technology | No Comments »