Posts Tagged ‘Harvard Business Review’

Link Roundup: 2011’s worst social media screw-ups, the Freedom House and productivity rituals

Friday, February 24th, 2012

Hope everyone had a fabulous week! This week, we hosted our first ever #CreativeMoCo Tweetup, which was an amazing night of conversation and connections. Thanks to all who came. If you didn’t (or even if you did), read our Storify summary of the night!

And without further ado, here are the daily articles we tweeted this week:

#MondayMarketing

Takeaways: Basically, don’t do this. You’d be shocked at some of the case studies on this list.

#TuesdayTech

Takeaways: It seems like Facebook’s always changing things up. Whether you’ve gotten used to the new Timeline for personal profiles or not, they’re going ahead and launching the same look for brands. Don’t worry though, you still have time to wrap your head around these changes — they”re starting off with a small beta group.

#WednesdayWinning

Takeaways: The new National Museum of African American History and Culture will feature a good amount of Maryland and Montgomery County treasures, including the Freedom House (also known as the Jones-Hall-Sims House), a two-story log house build by freed slaves from Montgomery County. The article has more information about the Freedom House about halfway down — a really great read.

#ThursdayTips

Takeaways: According to this video from the Harvard Business Review, automatic rituals decrease the amount of energy needed to tackle your to-do list. It’s pretty interesting, and the video can do more justice to the idea than I can!

Follow us at @creativemoco to get our article tweets daily!

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!

Link Roundup: Customer service over Twitter, jazz masters and removing clutter

Friday, January 13th, 2012

Each workday, we tweet articles that might be helpful to others in the arts management field. Here’s a summary of the ones we posted this week:

#MondayMarketing

Takeaways: Social media users care if they see unanswered questions or complaints on a company’s social media page — only 11.7% users said they wouldn’t care. The others said they’d be less likely to buy anything from that company, and 49.5% feel that they’d probably be ignored too. The lesson? Reply to questions and concerns!

#TuesdayTech

Takeaways: YouTube is a platform to engage on beyond uploading videos — much like Facebook or Twitter, “follow” your funders and partners by subscribing to their channels and display them proudly on your channel. And, if you haven’t yet, apply for Google for Nonprofits to have access to YouTube for Nonprofits.

#WednesdayWinning

Takeaways: What can we say? We’re thrilled that these Jazz Masters were honored. Congratulations to the National Endowment for the Arts on 30 years of the NEA Jazz Masters program!

#ThursdayTips

Takeaways: Basically, remove some of the clutter from your life!

Don’t wait until Friday to see which articles were tweeted — follow us at @creativemoco!