Posts Tagged ‘Harvard Business Review’

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!

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Posted in Arts Education, Marketing and Social Media, Technology | No Comments »

Link Roundup: Customer service over Twitter, jazz masters and removing clutter

Friday, January 13th, 2012

Each workday, we tweet articles that might be helpful to others in the arts management field. Here’s a summary of the ones we posted this week:

#MondayMarketing

Takeaways: Social media users care if they see unanswered questions or complaints on a company’s social media page — only 11.7% users said they wouldn’t care. The others said they’d be less likely to buy anything from that company, and 49.5% feel that they’d probably be ignored too. The lesson? Reply to questions and concerns!

#TuesdayTech

Takeaways: YouTube is a platform to engage on beyond uploading videos — much like Facebook or Twitter, “follow” your funders and partners by subscribing to their channels and display them proudly on your channel. And, if you haven’t yet, apply for Google for Nonprofits to have access to YouTube for Nonprofits.

#WednesdayWinning

Takeaways: What can we say? We’re thrilled that these Jazz Masters were honored. Congratulations to the National Endowment for the Arts on 30 years of the NEA Jazz Masters program!

#ThursdayTips

Takeaways: Basically, remove some of the clutter from your life!

Don’t wait until Friday to see which articles were tweeted — follow us at @creativemoco!

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Posted in Marketing and Social Media, Technology | No Comments »