Archive for the ‘Technology’ Category

Kramer Gallery Interactive: Cell Phone Tours!

Thursday, January 17th, 2013

Artist Nancy Weisser

Like so many museums and historic sites across the country, AHCMC has launched a new audio component to complement artwork by Montgomery County artists featured in the Kramer Gallery. If you are the type of museum visitor who wants to learn more about what you are seeing, or even better yet “meet” the artist, new technology makes it possible.  Whether you are sitting in front of your laptop or standing in the Kramer Gallery, you can dial a number or scan a QR code to explore our engaging  new installation, Fragility.

Click here or Scan the QR code below with your phone to listen to an interview with curator Michele Cohen and glass artist Nancy Weisser. This brief recording dives into some of the techniques she used fashion “Her Labor of Love” and “The End of the Day.” The installations featured in Fragility.

Similar interviews will be available for every artist in the gallery through the new OnCell phone tour service. Please checkout this exciting new way to interact with local Montgomery County artists and the Betty Mae Kramer Gallery and Music Room!

Link Roundup: Live-streaming on YouTube, DC Arts Advocacy Day and working with crazy

Friday, March 16th, 2012

Here are the articles we tweeted this week:

#MondayMarketing

Takeaways: We’re not major advertisers on Twitter so we don’t have access to these special brand pages, but I still find these upcoming changes interesting: “Twitter has also shown signs of wanting Twitter.com to be a destination where users linger isntead of a portal that dispatches them elsewhere though outbound links.” Let’s see how this goes and if Twitter brand pages will extend to non-advertisers. (Maybe Twitter will follow Google and develop a Twitter for Nonprofits program?)

#TuesdayTech


Takeaways: Speaking of Google for Nonprofits…if your nonprofit is enrolled in that program, your YouTube channel now has live-streaming capability! We haven’t used it yet, but I have a feeling we will soon.

#WednesdayWinning

Takeaways: We’re all about supporting creativity, and our neighbors to the south lobbied their representatives on Wednesday. If you live in D.C., check out DC Advocates for the Arts‘ work and get involved there. (If you live in Montgomery County, click here to visit our Take Action page and learn how you can get involved!)

#ThursdayTips

Takeaways: Bullying can take place in the workplace. How do you identify a bully and how can you cope? Working With Crazy can help!

Follow us at @creativemoco for our awesome daily article tweets!

Link Roundup: Google+, Poetry Out Loud and creating a productive workspace

Friday, March 2nd, 2012

Missed our daily article tweets this week? No worries — that’s what our Link Roundup is for!

#MondayMarketing

Takeaways: I found this article to be really interesting. Its premise: most of your fans/followers just want to listen; they don’t necessarily want to engage with you. As a marketer, this doesn’t make me too happy, but as a consumer, it makes total sense. Do I engage with all 308 Facebook pages I like, or reply to all tweets of the 875 people I’m following on Twitter? Nope. I’m interested in hearing if this affects marketers’ strategies when it comes to social media, or if it just helps inform the analytics they get back.

#TuesdayTech

Takeaways: I really had such high hopes for Google+ but was waiting until some sort of critical mass was reached before investing work time in it. (I did find it funny when a multitude of “Google + Best Practices for Nonprofits” articles started popping up.) While I saw some brands use it amazingly well (The Muppets hosted a hangout) and watched friends abandon Facebook and engage more on Google+, I personally just couldn’t get the hang of it. I don’t want to write Google+ off, but it’s not looking good.

#WednesdayWinning

Takeaways: This was the third year that I’ve had the privilege of observing the Montgomery County Poetry Out loud competition, and the third year in the row that our local MoCo champ has advanced to the state competition. Congrats, Kari, and we wish you the best in the state competition this Saturday!

#ThursdayTips

Takeaways: The right workspace is all about the right reminders, tools, distractions and surroundings. If you have all four, you could have an incredibly productive (and creative) day!

Make sure you follow us at @creativemoco to get our daily article tweets in real time!

Link Roundup: Google spreadsheets, pARTnership and fighting that creativity block

Friday, February 17th, 2012

Happy Friday! Here are the daily articles we tweeted this week:

#MondayMarketing

Takeaways: So some techy people have figured out how to use Google Spreadsheets to analyze your social media efforts. If you’re a datahead, you’ll love these! Setting them up is a little time intensive (it’s not so “plug and play”), but each have good directions on how to make them work.

#TuesdayTech

Takeaways: With varying screen resolutions and other factors, just how relevant is “The Fold” on the web? Our web developers at Wood Street explore the issue.

#WednesdayWinning

Takeaways: Americans for the Arts has just launched The Partnership Movement (emphasis on the “art” in partnership!), an initiative that encourages business leaders to build their competitive advantage by partnering with the arts. This site has 8 reasons for businesses to partner with the arts, features case studies of successful arts & business partnerships and even has a searchable directory so business can easily find their arts partner. It’s really exciting — can’t wait to see what innovative things come out of this movement!

#ThursdayTips

Takeaways: This got a lot of retweets, so I’m guessing that I’m not the only one facing dreaded afternoon slumps! Click through, it’s worth it.

Again, don’t wait until Friday to get the digest — follow us on Twitter (@creativemoco)!

Link Roundup: Pinterest, Maryland Arts Day and how to be creative

Friday, February 10th, 2012

Each workday, we tweet articles that might be helpful to other organizations and companies. Here’s what we posted this week:

#MondayMarketing

Takeaways: The buzz around Pinterest is growing, especially with new data showing that it refers more traffic than Google+, LinkedIn and YouTube combined. I personally don’t think this means that all brands have to be on it, but if it makes sense for yours (visual art, interior design, photography, etc.) and if you have time to invest in it, I think it’s worth checking out.

#TuesdayTech

Takeaways: This is an interesting infographic that explores companies’ feelings about their employees’ use of Twitter, but the thoughts expressed here can definitely extend to employees’ use of social networking in general. The main takeaway is probably that social media training and an online communications policy are key to avoiding any snafus that may put your organization in jeopardy.

#WednesdayWinning

Takeaways: We were in Annapolis for Maryland Arts Day and had the opportunity to speak with the legislators above, as well as Delegate Mizeur and Comptroller Franchot. Just search for #MDArtsDay2012 — you’ll see tweets from arts advocates all over Maryland!

#ThursdayTips

Takeaways: These thoughts from Sir Ken Robinson talk about how to be creative, the role of a creative leader and how creativity is not an afterthought. It’s a seriously inspiring and affirming read; take a few minutes out of your day when you need a pick-me-up!

Don’t wait until Friday for the digest; follow us at @creativemoco to get our daily articles in real time.

Link Roundup: Editorial calendars, tablets and No Talking Tuesdays

Friday, January 27th, 2012

This week was a very exciting time for us in the Twitterverse — we crossed 1,000 followers! Thank you to everyone who has been on this journey with us!

#MondayMarketing

Takeaways: Getting organized is always a good thing. To help you think through what you need to post about and when on your various social networking platforms, an editorial calendar can be your savior.  I started doing scheduling out topic ideas in an editorial calendar a couple of weeks ago and it has worked wonders!

#TuesdayTech

Takeaways: People are increasingly giving and getting tablets as gifts. While this article talks about how tablets may be used in education, it makes me think: how does this increase tablet ownership affect or enhance work specifically in arts education, development or marketing?

#WednesdayWinning

Takeaways: And the case that arts & culture are economic drivers keeps on building! Information from the Michigan Cultural Data Project shows that for each dollar the state of Michigan spends on arts and culture, $51 goes back into the state economy! Also, in Detroit, 28 organizations had total direct expenditures of $127+ million and employed 2,657 staff.

#ThursdayTips

Takeaways: Sisarina co-hosted the tweetup referenced in #MondayMarketing’s article, and of course, they have great content marketing in the form of a great blog. This post lists five ways they’ve become more efficient, including No Talking Tuesdays. Intriguing, no?

Be sure to follow us at @creativemoco for our daily articles, and comment below or tweet us with article suggestions!

Link Roundup: Timing Facebook posts, arts education and influencing styles

Friday, January 20th, 2012

Here’s a summary of the articles we tweeted this week:

#MondayMarketing

Didn’t post an article this week due to our office being closed for Martin Luther King, Jr. Day. There’ll be one next week, promise!

#TuesdayTech

Takeaways: Basically, the first paragraph of the article: “The average news feed post by a Facebook Page receives Likes and comments for 3 hours after being published. To maximize the engagement, impressions, and traffic driven by the news feed, Facebook Page owners should wait at least 3 hours between posts.” Makes sense.

#WednesdayWinning

Takeaways: This article reiterates what us arts managers, educators and advocates have known: that arts education teaches skills like collaboration, confidence, accountability and effective communication, and that these skills are essential for the 21st century workforce. Also, follow our friend Shoshana at @AudienceDevSpec; she’s always tweeting interesting and useful articles!

#ThursdayTips

Takeaways: This article identifies five influencing styles (how one impacts others’ ideas and actions) and points out that there’s an effective and ineffective way of using each one. How will you adjust your communication to make collaborating more efficient?

Be sure to follow us at @creativemoco, and comment below or tweet us if there are articles you think we should be tweeting!

Link Roundup: Customer service over Twitter, jazz masters and removing clutter

Friday, January 13th, 2012

Each workday, we tweet articles that might be helpful to others in the arts management field. Here’s a summary of the ones we posted this week:

#MondayMarketing

Takeaways: Social media users care if they see unanswered questions or complaints on a company’s social media page — only 11.7% users said they wouldn’t care. The others said they’d be less likely to buy anything from that company, and 49.5% feel that they’d probably be ignored too. The lesson? Reply to questions and concerns!

#TuesdayTech

Takeaways: YouTube is a platform to engage on beyond uploading videos — much like Facebook or Twitter, “follow” your funders and partners by subscribing to their channels and display them proudly on your channel. And, if you haven’t yet, apply for Google for Nonprofits to have access to YouTube for Nonprofits.

#WednesdayWinning

Takeaways: What can we say? We’re thrilled that these Jazz Masters were honored. Congratulations to the National Endowment for the Arts on 30 years of the NEA Jazz Masters program!

#ThursdayTips

Takeaways: Basically, remove some of the clutter from your life!

Don’t wait until Friday to see which articles were tweeted — follow us at @creativemoco!

Google Analytics Webinar Wrap-Up

Friday, September 16th, 2011


Yesterday, we held a Google Analytics webinar presented by Analytics expert Tobin Lehman. The webinar was designed for organizations with Google Analytics already set up on their website. We learned a lot, and we hope those that attended the session did as well!

Here are some highlights from the session:

  • Google Analytics tells you what has happened to your site; it’s not a crystal ball to say what may happen in the future.
  • A bounce is when a visitor’s entrance page is the same as their exit page. They could have spent 30 seconds or 20 minutes on the page, but if they only visited that page on your website then left from it, they “bounced.”
  • An exit is when a visitor leaves your website in general. Maybe they clicked a link, or closed their browser — the bottom line is, they left your site on this particular page. (Exit rates DO include bounces; bounces are just a special kind of exit.)
  • 7 common metrics you may want to pay attention to: browsers/devices, traffic sources, referrers, keywords, top content, exit/bounce rates, goals/events.
  • One size doesn’t fit all. The most important metrics depend on your goals for your website. Do you want people to register for your events to buy tickets? Do you want people to play your online game, or view pictures?
  • High bounce & exit rates get a bad rap, but you might want high rates if you want your visitors to click links and leave your site (like we want for our DOandGO.org calendar).
  • Setting up goals and custom reports is like riding a bike: you have to learn how to do it, but once you do, set it and forget it! (Okay, maybe that’s not the best analogy, but it works…right?) Setting them up is also a time-saver: you can spent hours browsing through Analytics, but setting up reports that tell you what you need to know is best.
  • Tag your URLs with Google URL Builder. It’s worth it, we promise. All you have to do is generate tagged URLs and use them — the data generated will automatically show up in your Google Analytics, no set-up required.

Tips & Tricks

  • Tagged URLs have to be provided to your ad vendor in order to track them. It is extra work, but it’s worth it: you get an wealth of information back. For example, you can discern that the 125 visitors who clicked your web ad on WashingtonPost.com viewed an average of 4.45 pages and spent an average of 6 minutes on your site, and that 85% of them bought tickets and loaded the “thank you for purchasing tickets” page. Chances are, you’ll want to buy ads there again.
  • If you have your custom reports emailed to you, have them sent as a PDF — your reports will look just like the Analytics website.
  • Viewing Top Content by Title might be the way to go if the titles of your pages are more descriptive and easier to decipher than your URLs (for example, a webpage titled Programs & Services vs. http://website.com/pageid=554).
  • You might not care what operating systems your visitors have, but you might care if they’re accessing it on their mobile devices (iPad, iPhone, Android, Blackberry, etc.). You can see this information in Visitors>Browsers>Operating Systems.

If you missed it, view the slides below or contact Tobin Lehman to see what he can do for you.

Help us win a public art tour iPhone app!

Thursday, January 13th, 2011

We’ve entered OnCell Systems’ contest to win a free iPone app, which we would use for a public art tour app. Exciting, right? There’s so much public art in Montgomery County that goes undiscovered, and we’d really like to call attention to them. (View a map of just some of the public art works here.)

Voting ends on Friday, January 28 and you can vote once a day for two projects. No registration is required, so what are you waiting for? Vote now!

Thanks so much for your support. Feel free to tell your friends — post it on your Facebook wall, tweet about it, send out an e-mail. We can use all the votes we can get!