Archive for August, 2010

Interns + social media = <3?

Tuesday, August 17th, 2010

Photo via Reuters

The Fall semester is just around the corner, and I’ve got interns on the brain (we’re looking for some good ones, by the way!) While skimming through my Twitter feed yesterday, I found a link to this article: “Does an intern run your social media?” The article discusses pros and cons to having an intern manage an organization’s social media.

Managing the organization’s Facebook page and Twitter account seems to be the lot in life for any marketing, communications and PR intern in almost any industry. Time is spent designing the page, posting updates, seeking out new followers, engaging the audience, uploading pictures, etc. Luckily, most interns enjoy it (at least I did!). There’s something exciting about applying skills during your workday from an area you’re so comfortable in, and something very rewarding about watching your organization engage people on a platform they didn’t already.

Pros to having interns manage your organization’s social media? They’re savvy, knowledgeable about new media and have an intuitive sense of social media etiquette — they just know what works, whether or not they can articulate the why or how. However, they’re new to your organization, they might not have a full understanding of your constituents and audience, they might skew your organization’s “voice” and after three months, they’re gone, leaving your Twitter feed and Facebook page looking like a ghost town. Where’s the middle ground?

As a former intern of AHCMC and other arts organizations, I’ve been really fortunate to have interned for supervisors that have trusted me with their brand and messaging. That trust is essential to having a valuable internship experience, and being micro-managed is never a growing experience for any professional, whatever level they may be.

However, I understand some of the concern. Once you establish a voice, it can be hard to hand it over to the organization’s newbie. And whether we like it or not, our one-liner tweets and Facebook wall posts are treated as mini press releases. I mean, the Library of Congress is archiving all public tweets!

My opinion? If they use social media themselves and are cognizant of social media etiquette, interns should be able view what your organization has posted before and write their posts accordingly, with a bit of supervision here and there if needed.

What are your thoughts? Is this an issue you come across at your organization?

Foursquare: beyond the playground

Wednesday, August 4th, 2010

This blog is based on the Miss Tipshare column in the July/August 2010 edition of AHCMC’s News & Views newsletter.

In third grade, foursquare was the game on the playground. It got so intense that to reduce the number of recess arguments (and lost playtime), the teachers posted official rules for play. Yep, it was that serious.

Now, years later, it’s back — in the form of my latest tech obsession! Admittedly, I’m a little late to this party. I’ve been seeing foursquare updates in my Twitter feed for months now, thinking that it was a little too invasive and crazy. However, on Mashable’s Social Media Day (June 30), I decided to celebrate by joining!

Learn about what foursquare is and how AHCMC is using it after the jump.